Use our visitor code to get a complimentary access to the IBC exhibitor hall.

The International Broadcasting Convention (IBC) is one of the world’s most influential media, entertainment, and technology show. We are thrilled to be back in Amsterdam to connect with industry leaders, showcase our latest innovations, and discuss how StreamShark can help you with your video streaming needs.

You can find our booth at 5.H81.

What to Expect from StreamShark at IBC2025

Visit the StreamShark booth to learn about how we are helping the world’s smartest enterprises, broadcasters, and video agencies stream flawless video content. We will be showcasing our latest features, including:

• Get a first look at our latest platform innovations, being revealed for the first time at IBC!
• Intelligent Workflow for VR & Immersive Video
• Customizable & Scalable Video CMS
• Privacy, Security, SSO & Compliance
• Software & Hardware Encoder Integrations
• Live Captioning & Live Translations
• Multi-CDN Delivery & CMCD Analytics

Book a Meeting with the StreamShark Team

Come chat with the StreamShark team, including our CEO James Broberg, Yudong Li our Head of Engineering, and Cameron Lowe our Product Lead. To schedule a meeting with one of our team members, please use the form below. If you would like to connect outside of Exhibit Hall Hours, please email us at info@streamshark.io to secure a meeting slot.

We look forward to seeing you in Amsterdam!

RAI Exhibit Hall Hours:

• Friday, September 12 | 10:30 – 18:00
• Saturday, September 13 | 09:30 – 18:00
• Sunday, September 14 | 09:30 – 18:00
• Monday, September 15 | 09:30 – 16:00

You can find our booth at 5.H81.

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You can now set a Live Schedule to repeat over a date range, or select specific dates/days of the week you wish it to go live. Additionally you can seamlessly add caption support to your live schedules.

Automate Your Recurring Live Schedules

Imagine setting up a month’s worth of recurring training sessions or product demos in just a few clicks. Our new scheduling logic makes this a reality.

Here’s how it works: Simply set a start and end date (within a 30-day window), choose the time, and then specify which days of the week you’d like to go live (e.g., Tuesdays and Thursdays only). It’s set-and-forget scheduling at its best.

This is a great for anyone who wants to:

• Automate Targeted Broadcasts: Need to run a product demo every weekday morning for a two-week product launch? Simply select the date range, tick Monday to Friday, set the time once, and you’re done.
• Maximize Training Efficiency: Schedule a compliance training video to air every Monday and Wednesday afternoon for the next four weeks, ensuring all employees have multiple opportunities to watch live.
• Create Consistent Programming: Run your weekly “What’s New” segment every Friday morning for the entire month, all scheduled in a single action.

Now with Wider Caption Support

In our ongoing commitment to accessible streaming, we are introducing support for a wider range of caption formats, including WebVTT. This allows you to easily add captions to your live schedule, ensuring a better and more comprehensible experience for every viewer. In addition there is no language limitation, all languages CJK, Arabic, Hindi, etc are supported.

The benefits of adding captions to your live streams are clear:

• Increased Accessibility: Provide an essential viewing experience for individuals who are deaf or hard of hearing.
• Improved Comprehension: Captions are proven to aid understanding, especially for viewers in noisy environments, those for whom the broadcast language is not their first, or anyone who benefits from visual text reinforcement.
• Wider Audience Reach: Cater to the growing number of viewers who watch videos in sound-sensitive environments, like offices, libraries, or on public transit.

These new features are available to our enterprise customers currently using our Live Schedule feature. If you wish to test out Live Scheduling, just reach out to our sales team!

The post Live Scheduler Update: Recurring Events & Captions appeared first on StreamShark.

This powerful new tool seamlessly integrates with your live stream, enabling real-time audience engagement like never before. Whether you’re hosting a virtual event, company all hands, or online conferences, polling adds a simple yet impactful way to gather feedback, spark interaction, and increase viewer participation.

Why Polling?

Live Polling joins our suite of interactive tools, including Live Calls to Actions, Chat, Q&A and Live Reactions. With polling, you can:

• Collect instant audience feedback
• Drive real-time interaction during your stream
• Foster two-way communication across platforms
• Maintain a smooth viewing experience on all devices and browsers

Easy Setup, Instant Engagement

Setting up a poll is quick and intuitive. You can create polls ahead of time with up to 10 response options, and launch them during your live event with just a click. Designed to work flawlessly across devices, polling keeps your audience engaged without interrupting your stream.

Want to see it in action? Check out our demo video below to explore how easy and effective live polling can be:

Available Now on Business Plans and Above

The Live Polling feature is now available to all StreamShark users on Business plans and higher. If you have any questions or need help getting started, our support team is always here to assist you.

Ready to make your live streams more interactive? Start using Live Polling today and engage your audience like never before.

The post Boost Engagement with Live Polling appeared first on StreamShark.

Las Vegas, NV – April 6, 2025 – StreamShark, a leading provider of enterprise video streaming solutions, today announced the launch of its Intelligent Workflow for VR & Immersive Video at NAB Show 2025. This end-to-end solution enables seamless processing and streaming of VR, AR, and 6K/8K content, empowering organizations to deliver next-generation immersive experiences at scale.

“As demand for immersive content continues to rise, content and platform owners need a VR-native streaming solution,” said James Broberg, Founder and CEO of StreamShark. “Unveiling our Intelligent Workflow at NAB Show 2025 highlights our commitment to innovation and to helping enterprises deliver cutting-edge immersive video experiences.”

With this new workflow, StreamShark provides scalable and high-performance solutions tailored for immersive content. The platform’s advanced encoding, distribution, scheduling and playback capabilities ensure globally available high-fidelity multi-channel and venue streaming across a range of mobile devices and VR/MR headsets. 

StreamShark can serve as a turnkey video backend for dedicated VR/AR/MR streaming apps, social and metaverse destinations providing shared video experiences, as well as the immersive web. The workflow allows content and platform owners to schedule high-resolution, high-fidelity live, on-demand and VOD2Live streams to deliver fully immersive experiences. Enterprises and content owners have leveraged StreamShark’s technology for diverse applications such streaming of immersive concerts for multiple Top 10 Billboard acts, to action packed courtside live sports from Tier 1 national sports leagues, ensuring consistent video quality and global scale. With StreamShark’s advanced workflow, tools for distributing immersive video content across multiple devices, headsets and platforms is now accessible to any content or platform owner wishing to reach this new emerging audience.

A key feature of StreamShark’s Intelligent Workflow is its ability to seamlessly simulate live streams across multiple virtual venues and channels using pre-recorded video content, allowing organizations to schedule streams to go live at a specific time and date. This functionality ensures a smooth and controlled broadcast experience, targeting multiple timezones for audience maximization, without the complexities of real-time production.

StreamShark’s Intelligent Workflow for VR & Immersive Video is now available to content owners and enterprises looking to elevate their immersive video experiences.

Attendees of NAB Show 2025 can experience the solution firsthand at StreamShark’s booth W3316.

For more information, visit StreamShark.io.

About StreamShark

StreamShark is the trusted video platform that helps the smartest enterprises scale their communication. Built on a foundation of security and redundancy at every stage, StreamShark offers an end-to-end live and on-demand video streaming service including remote management, engagement analytics and company branded video portals. IT, unified communications and marketing teams at companies with a global reach depend on StreamShark to deliver a reliable and high quality viewer experience. Video with confidence at streamshark.io.

The post StreamShark Unveils Intelligent Workflow for VR & Immersive Video at NAB Show 2025 appeared first on StreamShark.

StreamShark is committed to providing its customers with flexibility and choice. That’s why we now offer live captioning with SyncWords, bringing even more options to our captioning services.

In today’s globalized world, content creators and businesses are constantly seeking ways to connect with diverse audiences. Language can often be a significant hurdle. Our partnership with SyncWords directly addresses this challenge by offering support for a vast array of languages, including those with complex unicode characters such as:

• Chinese (中文): Reach the massive Chinese-speaking audience with accurate and timely subtitles and live translations.
• Arabic (العربية): Engage viewers across the Middle East and North Africa with right-to-left language support and real-time Arabic translations.
• Japanese (日本語): Deliver your content flawlessly to the Japanese market with instant Japanese translations.
• Korean (한국어): Connect with the vibrant Korean-speaking community through live Korean translation of captions.
• Russian (русский): Expand your reach across Eastern Europe and beyond with on-the-fly Russian translations.
• Hindi (हिन्दी): Connect with the large and growing Hindi-speaking audience with accurate subtitles and real-time Hindi translations.
• And many more!

This comprehensive language support ensures that your message resonates clearly and effectively with viewers regardless of their native tongue. SyncWords’ advanced AI algorithms, combined with optional human review, deliver exceptional accuracy for both captions and their live translations, ensuring a high-quality viewing experience for everyone.

See it in Action at NAB Show 2025!

We invite you to visit our booth W3316, at 12pm April 7th, 2025, Las Vegas, NV, where the SyncWords and StreamShark teams will be holding demonstrations of the seamless integration between platforms. Witness firsthand how easy it is to:

• Configure real-time multilingual captioning and live translation within your StreamShark event setup.
• Select from a wide range of supported languages for both original captions and their translations.
• Observe the real-time generation of accurate subtitles and their simultaneous translation into your chosen languages.
• Experience the power of reaching a truly global audience with both captions and live translated subtitles.

Our experts will be on hand to answer your questions, discuss your specific streaming needs, and showcase the full capabilities of this innovative partnership, including the impressive accuracy of the live translation feature for complex unicode languages.

Join Us at NAB Show 2025!

Don’t miss this opportunity to witness the future of multilingual live streaming with integrated live translation. Visit the StreamShark booth W3316 at NAB Show 2025 for a live demo and discover how this powerful partnership can help you connect with a global audience like never before, offering both accurate captions and their real-time translations into a huge number of languages.

We look forward to seeing you there!

The post StreamShark and SyncWords: Bridging Language Barriers in Live Video at NAB Show 2025! appeared first on StreamShark.

The Challenge of Managing Hardware Encoders

Traditionally, managing hardware encoders often involves:

• Direct physical access: Configuring and controlling encoders might require being physically present with the device, which can be challenging for distributed teams or remote setups.
• Complex configurations: Each encoder might have its own unique interface and configuration process, leading to inconsistencies and potential errors.
• Time-consuming workflows: Setting up encoders for each new live event can be a repetitive and time-intensive task.
• Firewall and network complexities: Accessing encoders across different networks or behind strict firewalls can be a hurdle.

StreamShark’s Solution: Centralized Cloud Control

StreamShark tackles these challenges head-on with its intuitive, vendor-agnostic cloud-based Encoder Management solution. This feature provides a single interface to remotely configure, control, and monitor your hardware encoders, regardless of their location, brand or model.

Key Benefits of StreamShark’s Encoder Management:

• Remote Configuration and Control: Manage all encoder settings and operations directly from your StreamShark Events dashboard, eliminating the need for physical access or navigating individual encoder web or remote interfaces.
• Simplified Workflow: Link managed encoders to StreamShark Events, where the platform automatically configures the necessary RTMP(s) URLs, authentication details, and encoder settings, reducing setup time and minimizing errors.
• Single Interface Management: Say goodbye to juggling multiple encoder interfaces from different vendors. Monitor encoder status and take quick action from the same dashboard where you manage live events.
• Enhanced Reliability and Security: Secure access to encoders across networks with a custom agent or firmware that facilitates firewall-friendly remote control.
• Deep Integrations: StreamShark’s partnerships with leading hardware encoder manufacturers like AWS Elemental and Epiphan Video ensure seamless compatibility and optimized performance. StreamShark supports all their current models and firmware versions.

Live Demonstrations at NAB Show 2025

At NAB Show 2025, StreamShark will provide hands-on demonstrations of its Encoder Management solution, allowing attendees to see firsthand how they can:

• Instantly onboard hardware encoders into StreamShark’s platform.
• Remotely control encoders from anywhere in the world.
• Automate complex encoder configurations for live events.
• Monitor encoder and contribution health, to ensure secure and stable live streaming, even across restrictive network environments.

Use Cases for StreamShark’s Encoder Management:

• Managing Conference Room Video Encoders: IT teams can centrally configure and oversee encoders for internal meetings, webinars, and hybrid events without needing to be on-site.
• Controlling Remote Broadcast Contribution Encoders: Media organizations can remotely adjust encoder settings and monitor live feeds from distant locations, eliminating the need for on-site personnel.
• Orchestrating Live Event Production Encoders: Technical directors can remotely manage multiple encoders for large-scale live productions, ensuring a seamless broadcast.
• Simplifying Educational Institution Streaming: Universities can schedule and configure lecture hall encoders from a centralized platform, reducing technical burdens on faculty and staff.

How it Works:

1. Onboarding: Compatible encoders are added to StreamShark via a small script or custom firmware.
2. Event Creation: Users select “Managed Encoder” as the video source when setting up a live event.
3. Automatic Configuration: StreamShark configures encoders with necessary streaming settings.
4. Remote Control: Users can start, stop, and monitor encoders via the StreamShark dashboard.

Visit StreamShark at NAB Show 2025

Attendees of NAB Show 2025 can experience the solution firsthand at StreamShark’s booth W3316. Whether you’re managing conference room encoders, remote contribution feeds, or large-scale event productions, StreamShark empowers you to streamline your workflows and focus on delivering high-quality live video experiences.

The post StreamShark’s Hardware Encoder Management Showcased at NAB Show 2025 appeared first on StreamShark.

For those already familiar with our Live Scheduler, you know it’s your secret weapon for orchestrating seamless and professional live event video streams. Now, we’ve taken it to a whole new level, incorporating your feedback and making game-changing enhancements.

Be among the first to see it in action at NAB Show 2025! Join us in Las Vegas for an exclusive look at the enhanced Live Scheduler. Experience firsthand how our latest innovations are designed to elevate your live streaming workflow.

What’s New?

Launch Your Live Streams in a Flash
Say goodbye to lengthy setup times! Our enhanced Live Scheduler boasts near-instant readiness. Your VOD sources are pre-packaged ahead of time in live-ready formats such as DASH and HLS. This lets you spin up your scheduled live streams quickly and efficiently, allowing you to focus on what matters.

Scale Without Limits
Forget about the constraints of virtual machine-based scaling. Our new edge-based architecture allows you to scale your channels to near-unlimited capacity. Whether you’re hosting a small webinar or a massive multi-channel global event, our Live Scheduler can handle the demand, ensuring a smooth and reliable experience for every viewer.

Seamless Ad Insertion
Unlock new revenue streams with the ad insert capability. Now you can strategically place advertisements within your scheduled live streams, maximizing your monetization potential and delivering targeted content to your audience.

Embrace Cutting-Edge Codecs
Stay ahead of the curve with support for the latest next-gen video codecs. Deliver higher-quality video at lower bitrates, ensuring a superior viewing experience across a wider range of devices and network conditions.

Higher Resolutions Like Never Before
Prepare to captivate your audience with breathtaking clarity. The improved Live Scheduler will enable support for higher resolutions and immersive content, including 6K and even 8K. Deliver truly immersive and visually stunning live event experiences that will leave a lasting impression.

Future Ready
Embrace the future with immersive Virtual Reality, Augmented Reality & Mixed Reality support. Full support for 180° and 360° mono and stereo video, along with headset and browser playback.

See It Live at NAB Show 2025!

This upgrade to our Live Scheduler represents a significant step forward in our commitment to providing you with the most innovative and powerful live video streaming solutions. We’re confident these improvements will empower you to create even more engaging, scalable, and profitable live event experiences.

Want to Experience It for Yourself?

Attendees of NAB Show 2025 can experience the solution firsthand at StreamShark’s booth W3316.

The post StreamShark’s Enhanced Live Scheduler Revealed at NAB Show 2025! appeared first on StreamShark.

At StreamShark, we are constantly evolving our technologies to deliver the best balance between latency, reliability and scalability. In this blog post, we’ll review how latency behaves among StreamShark’s Event platform when using RTMP input with HLS output, the benefits of low-latency HLS (LL-HLS), and our latest Optimized Latency solution, which is now available, for improved real-time experiences.

Standard HLS: A Reliable but Delayed Experience

When streaming using RTMP as input and HLS as output, the standard HLS configuration typically introduces a 20-30 seconds delay. Standard HLS has been a trusted solution for many years due to its proven:

• Reliability: Capable of delivering high-bitrate streams seamlessly across all devices and platforms.
• Scalability: Efficiently manages massive viewership without performance degradation.
• Security: Easily integrates with encryption and DRM solutions.

However, for use cases requiring low latency or near real-time interaction, such as live sports, auctions, or interactive broadcasts with features like polling and Q&A, this delay may hinder the overall experience and responsiveness.

Low-Latency HLS: Reduce Delay to ~5 seconds

LL-HLS was introduced at StreamShark as an Event option from 2023, it significantly reduces playback latency to around 5 seconds. This is achieved by utilizing smaller segment size (typically 1-2 seconds compared to the standard 6 seconds) and delivering partial segments progressively for improved responsiveness.

This makes LL-HLS an excellent option for interactive use cases where real-time viewer engagement is critical. However, this approach comes with some limitations:

• Reliability & Scalability: While LL-HLS performs well, ensuring reliability and maintaining scalability at high viewership and bitrate quality levels can be resource-intensive compared to standard HLS
• Security: LL-HLS supports encryption and DRM, but its implementation is often complex and less universally supported.
• Compatibility: Adoption of LL-HLS is growing, but it is yet to be universally compatible across all devices and players.

While LL-HLS is a game-changer for delivering low-latency streams, these trade-offs may require additional infrastructure and careful planning to ensure consistent performance.

Introducing StreamShark’s Optimized Latency

While LL-HLS is a powerful option, we understand that not every use case can fully adopt its model due to scalability, security, or compatibility concerns. Moreover, not every use case needs to reach ~5 seconds latency. To provide a middle ground, we are excited to announce the Optimized Latency event type. This approach balances latency, reliability, and performance to deliver streams with a latency of 10-12 seconds.

Key Features of Optimized Latency RTMP:

• Reduced Segment Size: By lowering segment size from 6 seconds to 2 seconds, stream delivery is sped up.
• Optimized Player Buffering: The player buffer time is optimized, cutting down on playback delays.
• Support for All Existing Features: Unlike LL-HLS with certain limits and restrictions, all StreamShark platform features supported with Standard HLS – including DRM, DVR, Multistream, CMCD, Captioning and more – are supported with Optimized latency event type, ensuring no compromise while improving event delivery.
• Compatibility: Optimized Latency event works seamlessly with existing players and browsers across all platforms.

Here’s a quick comparison:

What’s Ahead

At StreamShark, we recognize that every streaming use case is unique. Whether you prioritize low latency with LL-HLS, maximum reliability with standard HLS, or a balanced approach with our Optimized Latency, we offer solutions to meet your needs. Our goal is to ensure your audience gets the best experience possible, without sacrificing stability, scalability, or security.

The Optimized Latency event type has been rolling out to selected customers. If you would like to try it to optimize your streaming workflows, contact our team today to learn how Optimized Latency can transform your live-streaming experience and elevate audience engagement.

The post Understanding Stream Latency: HLS, LL-HLS and StreamShark’s Optimized Latency appeared first on StreamShark.

Visitors are welcome to use our free Exhibitor Guest Pass Code: NS8459, which you can use here.

NAB Show Demos

Come and learn about how StreamShark is helping the smartest enterprises, broadcasters and video agencies stream video content flawlessly. Visit the StreamShark team at our booth to learn about:

• Intelligent Workflow for VR & Immersive Video
• Customizable & Scalable Video CMS
• Privacy, Security, SSO & Compliance
• Software & Hardware Encoder Integrations
• Live Captioning & Live Translations
• Multi-CDN Delivery & CMCD Analytics

Book a meeting with the StreamShark Team

Senior StreamShark leaders will be available at the StreamShark booth, including Founder and CEO James Broberg and Head of Engineering Yudong Li. You can schedule a meeting with one of our team members by using the form below.

If you would like to connect outside of Exhibit Hall Hours, please email us at info@streamshark.io to secure a meeting slot.

Booth Location

We’re located in the West Hall. Entering via the W2 entrance will get you to our booth the fastest.

Exhibit Hall Hours

• Sunday, April 6 | 10 a.m. – 6 p.m.
• Monday, April 7 | 9 a.m. – 6 p.m.
• Tuesday, April 8 | 9 a.m. – 6 p.m.
• Wednesday, April 9 | 9 a.m. – 2 p.m.

The post Meet StreamShark at NAB Show 2025 appeared first on StreamShark.

But why is interactivity so important, and how can live broadcasters leverage it effectively? Let’s explore.

Why Interactivity Matters

• Enhanced Engagement: Interactive features, such as polls, Q&A sessions, and live chat, encourage viewers to actively participate rather than passively consume. This engagement creates a more dynamic and memorable experience for the audience.
• Building Community: By fostering two-way communication, interactivity transforms viewers into active participants. This sense of involvement builds a community around the stream, promoting loyalty and ongoing engagement.
• Real-Time Feedback: Interactivity allows content creators to receive immediate feedback. This can inform the direction of the live stream, ensuring it remains relevant and aligned with audience expectations.
• Boosted Retention: Engaged viewers are more likely to stay tuned for longer. Interactive elements can reduce drop-off rates, keeping audiences invested in the content.
• Measurable Impact: Interactive features provide data that can be analyzed to gauge audience preferences, behavior, and sentiment, offering valuable insights for future content strategies.

Popular Interactive Features for Live Streams

• Clickable Overlays: Provides direct interaction opportunities, such as exploring products or accessing additional resources. We’ve recently launched a new feature that allows this called ‘Live CTA’s.
• Live Reactions: Offers viewers the ability to express their emotions in real time with emojis or similar tools, enhancing the sense of shared experience and engagement. You can learn more about Live Reactions in our blog post.
• Live Chat: Enables real-time communication, fostering a sense of connection.
• Polling: Allows broadcasters to gauge audience sentiment or involve them in decision-making.
• Q&A Sessions: Invites audience participation, ensuring their voices are heard.

Interactive features like these not only create a better viewer experience but also help differentiate your live stream from others. With so many options available, broadcasters have a wealth of tools at their disposal to enhance their content and boost engagement.

Integrating Interactivity Into Your Live Streams

To harness interactivity effectively, live broadcasters should:

1. Understand Their Audience: Tailor interactive elements to resonate with viewers. Corporate viewers may prefer Q&A sessions, while entertainment-focused audiences might appreciate polling.
2. Use the Right Tools: Platforms like StreamShark offer robust interactive features to ensure a seamless experience.
3. Promote Participation: Encourage viewers to engage by explaining interactive features clearly.
4. Moderate Effectively: Create a welcoming environment using moderation tools to filter spam and inappropriate comments.
5. Analyze and Adapt: Review data from interactive features to refine future streams based on audience feedback. Learn more about the importance of analytics.

By combining these steps with creativity, live streamers can transform their broadcasts into dynamic events that leave a lasting impact on their audience.

The Future of Interactivity in Live Streaming

As technology advances, interactivity will become even more dynamic. Tools like real-time translations are breaking down language barriers, making streams accessible to a global audience.

Whether hosting a corporate event, a webinar, or a community outreach session, the most engaging live streams are those that prioritize interactivity. It’s not just about delivering content; it’s about creating an experience that resonates, connects, and inspires. By embracing interactive features and staying ahead of emerging trends, live streamers can ensure their content stands out in an increasingly crowded digital landscape.

In conclusion, interactivity isn’t just an optional enhancement for live streaming—it’s a necessity. As audience expectations evolve, incorporating interactive features will be key to staying relevant and delivering value. Broadcasters who invest in interactivity are not only meeting the demands of today’s viewers but are also paving the way for the future of digital engagement.

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