James Broberg, Author at StreamShark Thu, 09 May 2024 05:29:04 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.2 Emerging Trends in Live Event Productions: Navigating the New Norm https://streamshark.io/blog/emerging-trends-in-live-event-productions-navigating-the-new-norm/ https://streamshark.io/blog/emerging-trends-in-live-event-productions-navigating-the-new-norm/#respond Wed, 01 May 2024 01:07:58 +0000 https://streamshark.io/?p=116308 The landscape of event production has undergone a seismic shift over the past few years, with the pandemic serving as the catalyst for accelerated change. This evolution has pushed us from the comfort of traditional, in-person events to the dynamic realm of virtual and hybrid gatherings. Let’s delve into the transformative journey of virtual event production, identifying challenges, technological advances, and emerging solutions that are shaping the future of how we connect, share, and engage. The Good Old Days: A Nostalgic Past Remember town halls, all-hands meetings, and conferences brimming with people, bustling energy, and the direct interaction that came so naturally? These events were orchestrated by professional crews wielding multiple cameras and microphones, all mixed seamlessly by a producer using ATEM switchers. The output, a polished single feed, was then transmitted to a contribution encoder, ensuring a high-quality viewing experience for remote audiences. This was the gold standard, the ideal scenario for live events. The COVID-19 Catalyst: A Shift to Virtual With the onset of COVID-19, the event production world was thrown into uncharted waters. The necessity for entirely virtual events brought about makeshift solutions, ranging from the simplistic “Brady Bunch” Zoom outputs to more complex setups involving endpoint HDMI captures for platforms lacking HDMI out. These solutions, though innovative, often fell short in terms of production quality and control. The Challenges of Live Production One of the significant hurdles faced was maintaining the integrity of live production while also ensuring a high-quality offline backup for later edits – a process known as “ISO recording.” Producers had to adapt to using software like vMix, OBS, and Wirecast, all the while praying for stable internet connections from remote operators. This era also saw the advent of “cloud” production, which often meant running Windows software like vMix on Amazon EC2 instances, a clever workaround but far from a perfect solution. Audio and Video Sources: From Scarcity to Innovation The pandemic era highlighted the importance of quality audio and video sources. At the height of the pandemic, finding a decent webcam was as challenging as finding toilet paper. Enthusiasts and professionals alike turned to DSLRs with HDMI capture cards for better quality video, leading to a surge in demand for “clean output” solutions. This period also saw manufacturers like Canon and Fuji step up, offering webcam software that allowed DSLRs to be used directly via USB. Though not without its flaws, this innovation marked a turning point in source quality. The Rise of New Technologies The post-pandemic period has introduced new players in the market, such as the Opal C1 and Insta360’s Link, offering superior video quality without the bulkiness of traditional DSLRs. Apple’s continuity camera further lowered the barrier of entry to high-quality video capture, making it accessible to a broader audience. Hybrid Events: The New Standard The hybrid event model has solidified its place as the future of event production. This model necessitates high-quality audio and video, seamless integration of remote and in-person participants, and a level of production that today’s audiences have come to expect. Tools and technologies are rapidly evolving to meet these needs, with solutions like Epiphan Connect and ZoomISO offering innovative ways to capture and mix live feeds. The Evolution of Tools and Techniques The shift towards hybrid events has necessitated a reevaluation of the tools and techniques used in event production. Solutions like Epiphan Connect, which offers cloud-based SRT output, and ZoomISO, which enables ISO extraction of participants for high-quality feeds, are at the forefront of this evolution. These tools, while still in development, promise a future where high-quality, integrated event production is accessible and efficient. NAB Show 2024 Announcements At NAB Show 2024, the trend towards enhanced solutions for hybrid event productions remained evident. Noteworthy releases included: Looking Ahead: StreamShark’s Perspective At StreamShark, we are closely monitoring these developments, eager to identify and adopt best practices that will enhance our services. Our goal is to collaborate with production partners who are equally invested in understanding and utilizing these cutting-edge tools. As we navigate the complexities of this rapidly changing landscape, our commitment to innovation remains unwavering. With exciting advancements within the industry (like AI powered live captions), we are optimistic about the future of event production. In conclusion, the journey from traditional in-person events to today’s hybrid model has been fraught with challenges but also ripe with opportunity. The pandemic has accelerated technological advancements, pushing us to rethink how we produce events. As we move forward, the focus will be on seamless integration, quality of experience, and the adaptability of technologies to meet the evolving needs of audiences and producers alike. The future of hybrid event production is bright, and at StreamShark, we are excited to be a part of shaping that future.

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The landscape of event production has undergone a seismic shift over the past few years, with the pandemic serving as the catalyst for accelerated change. This evolution has pushed us from the comfort of traditional, in-person events to the dynamic realm of virtual and hybrid gatherings.

Let’s delve into the transformative journey of virtual event production, identifying challenges, technological advances, and emerging solutions that are shaping the future of how we connect, share, and engage.

The Good Old Days: A Nostalgic Past

Remember town halls, all-hands meetings, and conferences brimming with people, bustling energy, and the direct interaction that came so naturally? These events were orchestrated by professional crews wielding multiple cameras and microphones, all mixed seamlessly by a producer using ATEM switchers. The output, a polished single feed, was then transmitted to a contribution encoder, ensuring a high-quality viewing experience for remote audiences. This was the gold standard, the ideal scenario for live events.

The COVID-19 Catalyst: A Shift to Virtual

With the onset of COVID-19, the event production world was thrown into uncharted waters. The necessity for entirely virtual events brought about makeshift solutions, ranging from the simplistic “Brady Bunch” Zoom outputs to more complex setups involving endpoint HDMI captures for platforms lacking HDMI out. These solutions, though innovative, often fell short in terms of production quality and control.

The Challenges of Live Production

One of the significant hurdles faced was maintaining the integrity of live production while also ensuring a high-quality offline backup for later edits – a process known as “ISO recording.” Producers had to adapt to using software like vMix, OBS, and Wirecast, all the while praying for stable internet connections from remote operators. This era also saw the advent of “cloud” production, which often meant running Windows software like vMix on Amazon EC2 instances, a clever workaround but far from a perfect solution.

Audio and Video Sources: From Scarcity to Innovation

Live events have emerged from the post-pandemic cave, even stronger than before!

The pandemic era highlighted the importance of quality audio and video sources. At the height of the pandemic, finding a decent webcam was as challenging as finding toilet paper. Enthusiasts and professionals alike turned to DSLRs with HDMI capture cards for better quality video, leading to a surge in demand for “clean output” solutions. This period also saw manufacturers like Canon and Fuji step up, offering webcam software that allowed DSLRs to be used directly via USB. Though not without its flaws, this innovation marked a turning point in source quality.

The Rise of New Technologies

The post-pandemic period has introduced new players in the market, such as the Opal C1 and Insta360’s Link, offering superior video quality without the bulkiness of traditional DSLRs. Apple’s continuity camera further lowered the barrier of entry to high-quality video capture, making it accessible to a broader audience.

Hybrid Events: The New Standard

The hybrid event model has solidified its place as the future of event production. This model necessitates high-quality audio and video, seamless integration of remote and in-person participants, and a level of production that today’s audiences have come to expect. Tools and technologies are rapidly evolving to meet these needs, with solutions like Epiphan Connect and ZoomISO offering innovative ways to capture and mix live feeds.

The Evolution of Tools and Techniques

The shift towards hybrid events has necessitated a reevaluation of the tools and techniques used in event production. Solutions like Epiphan Connect, which offers cloud-based SRT output, and ZoomISO, which enables ISO extraction of participants for high-quality feeds, are at the forefront of this evolution. These tools, while still in development, promise a future where high-quality, integrated event production is accessible and efficient.

NAB Show 2024 Announcements

At NAB Show 2024, the trend towards enhanced solutions for hybrid event productions remained evident. Noteworthy releases included:

  • Liminalet, known for ZoomISO, introduced Tiles, a tool designed to enhance control over Zoom virtual events. Tiles allows users to customize and manage the Zoom audience gallery with greater flexibility.

  • Magewell highlighted the Director Mini, a device that enables stream operators to seamlessly integrate multiple HDMI feeds and provides basic production controls. This new piece of kit appears to complement the Tiles software.

Looking Ahead: StreamShark’s Perspective

At StreamShark, we are closely monitoring these developments, eager to identify and adopt best practices that will enhance our services. Our goal is to collaborate with production partners who are equally invested in understanding and utilizing these cutting-edge tools. As we navigate the complexities of this rapidly changing landscape, our commitment to innovation remains unwavering. With exciting advancements within the industry (like AI powered live captions), we are optimistic about the future of event production.

In conclusion, the journey from traditional in-person events to today’s hybrid model has been fraught with challenges but also ripe with opportunity. The pandemic has accelerated technological advancements, pushing us to rethink how we produce events. As we move forward, the focus will be on seamless integration, quality of experience, and the adaptability of technologies to meet the evolving needs of audiences and producers alike.

The future of hybrid event production is bright, and at StreamShark, we are excited to be a part of shaping that future.

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Meet StreamShark at Demuxed 2023 https://streamshark.io/blog/meet-streamshark-at-demuxed-2023/ Fri, 20 Oct 2023 02:24:23 +0000 https://streamshark.io/?p=116135 StreamShark will be attending Demuxed in San Francisco from 24th -25th October 2023. We look forward to meeting you at at the Terra Gallery, San Francisco! Whats new Chat with us to learn about how StreamShark is helping the smartest enterprises, broadcasters and video agencies stream content flawlessly. Chat with the StreamShark team at Demuxed 2023 to: Book a meeting with the StreamShark Team Senior StreamShark leaders will be available, including Founder and CEO, James Broberg. If you are attending Demuxed and you’d like to schedule a meeting and/or demo with us during Conference Hours, please click here to book. If you would like to connect outside of conference hours during the week (23rd – 27th October) in the Bay Area, please email us at info@streamshark.io to secure a meeting slot. Demuxed Conference Hours Tuesday 24th October : 9:30am – 6:05pmWednesday 25th October : 9:30am – 5:40pm

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StreamShark will be attending Demuxed in San Francisco from 24th -25th October 2023. We look forward to meeting you at at the Terra Gallery, San Francisco!

Whats new

Chat with us to learn about how StreamShark is helping the smartest enterprises, broadcasters and video agencies stream content flawlessly. Chat with the StreamShark team at Demuxed 2023 to:

  • Explore StreamShark’s end-to-end streaming service including remote management, engagement analytics and brandable video portals.
  • Learn about how we leverage partner technology integrations in our workflows for seamless Zoom Meetings, eCDN and Hollywood DRM.
  • Learn more about our Low latency solutions, as well as Enhancements to Accessibility, 360 & VR/AR viewer experiences!

Book a meeting with the StreamShark Team

Senior StreamShark leaders will be available, including Founder and CEO, James Broberg.

If you are attending Demuxed and you’d like to schedule a meeting and/or demo with us during Conference Hours, please click here to book.

If you would like to connect outside of conference hours during the week (23rd – 27th October) in the Bay Area, please email us at info@streamshark.io to secure a meeting slot.

Demuxed Conference Hours

Tuesday 24th October : 9:30am – 6:05pm
Wednesday 25th October : 9:30am – 5:40pm

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Meet StreamShark at IBC 2023 https://streamshark.io/blog/meet-streamshark-at-ibc-2023/ Wed, 30 Aug 2023 14:59:22 +0000 https://streamshark.io/?p=116097 StreamShark will be attending at IBC in Amsterdam from 15-18 September 2023. We look forward to meeting you at RAI Amsterdam. Whats new Chat with us to learn about how StreamShark is helping the smartest enterprises, broadcasters and video agencies stream content flawlessly. Chat with the StreamShark team at IBC 2023 to: Book a meeting with the StreamShark Team Senior StreamShark leaders will be available, including Head of Software Engineering (Founding Member) Yudong Li. If you’d like to schedule a meeting and/or demo with us during Expo Hall Hours, please click here to book. If you would like to connect outside of Exhibit Hall Hours, please email us at info@streamshark.io to secure a meeting slot. Exhibit Hall Hours Friday 15 September : 10:30 – 18:00Saturday 16 September : 09:30 – 18:00Sunday 17 September : 09:30 – 18:00Monday 18 September : 09:30 – 16:00

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StreamShark will be attending at IBC in Amsterdam from 15-18 September 2023. We look forward to meeting you at RAI Amsterdam.

Whats new

Chat with us to learn about how StreamShark is helping the smartest enterprises, broadcasters and video agencies stream content flawlessly. Chat with the StreamShark team at IBC 2023 to:

  • Explore StreamShark’s end-to-end streaming service including remote management, engagement analytics and brandable video portals.
  • Learn about how we leverage partner technology integrations in our workflows for seamless Zoom Meetings, eCDN and Hollywood DRM.
  • Learn more about our Low latency solutions, as well as Enhancements to Accessibility, 360 & VR/AR viewer experiences!

Book a meeting with the StreamShark Team

Senior StreamShark leaders will be available, including Head of Software Engineering (Founding Member) Yudong Li.

If you’d like to schedule a meeting and/or demo with us during Expo Hall Hours, please click here to book.

If you would like to connect outside of Exhibit Hall Hours, please email us at info@streamshark.io to secure a meeting slot.

Exhibit Hall Hours

Friday 15 September : 10:30 – 18:00
Saturday 16 September : 09:30 – 18:00
Sunday 17 September : 09:30 – 18:00
Monday 18 September : 09:30 – 16:00

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New StreamShark Solutions released at NAB Show 2023 https://streamshark.io/blog/new-streamshark-solutions-released-at-nabshow-2023/ https://streamshark.io/blog/new-streamshark-solutions-released-at-nabshow-2023/#respond Sun, 16 Apr 2023 16:00:00 +0000 https://streamshark.io/?p=116078 This year at NAB, which takes place April 16 – 19 in Las Vegas, StreamShark will feature a number of new solutions and features to help customers stream interactive events with lower latency, expose key stream health and engagement metrics via a real-time integration for A/V operators collaborating over Slack, measure new streaming and CDN health metrics via the emerging CMCD industry standard, as well as new web standard support for the latest VR/XR devices. Featured StreamShark Solutions in the StreamShark Booth at NAB The StreamShark booth #W4053 at the Las Vegas Convention Center will spotlight an array of exciting new enterprise and broadcaster solutions, including demonstrations of the following: Low latency support for StreamShark Events StreamShark is pleased to announce the first release of Low latency support for the StreamShark Event platform. Make live events more interactive with lower latency streaming and real time chat to bring your event alive. StreamShark integration with Slack channels A/V live event operations StreamShark’s Slack integration keeps A/V Live event operations team members in the loop when collaborating on Slack with key metrics and real time statistics / analytics posted to their Slack channels of choice. This pulls live data from a Live Event from StreamShark’s native Real-time Analytics (RTS) system, as well as quality of experience metrics from our integration with PDN/QoE partner Hive Streaming. CMCD support for StreamShark Event and Live Schedule players and CDNs The emerging industry standard, Common Media Server Data (CMSD) seeks to define a standard means by which every media server (intermediate and origin) can communicate key data as video is consumed, and have it received and processed consistently by every component in the video workflow. CMCD metrics are now generated and recorded for StreamShark live Events, as well as our Live Schedule system, to deliver greater insights regarding multi-CDN performance and the global end-user experience.  Improvements to VR and XR support for industry leading headsets (HMD) StreamShark was instrumental in bringing VR support to the web video player ecosystem, being the key player behind supporting the latest (at the time) WebVR standards. As the WebVR standard has been superceded and sunset, StreamShark has picked up the baton again, and has added support for emerging standards around immersive VR, and refactored the plugin to fully leverage the latest standards including WebXR to ensure continued support of the most common VR headsets in the market. Book a meeting with StreamShark at NAB Senior StreamShark leaders will be available at the StreamShark booth, including Founder and CEO James Broberg, and VP of Sales (Americas) Daniel Gatto.If you’d like to schedule a meeting and/or demo with us during Expo Hall Hours, please click here to book. You can also add us to your show planner, here.

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This year at NAB, which takes place April 16 – 19 in Las Vegas, StreamShark will feature a number of new solutions and features to help customers stream interactive events with lower latency, expose key stream health and engagement metrics via a real-time integration for A/V operators collaborating over Slack, measure new streaming and CDN health metrics via the emerging CMCD industry standard, as well as new web standard support for the latest VR/XR devices.

Featured StreamShark Solutions in the StreamShark Booth at NAB

The StreamShark booth #W4053 at the Las Vegas Convention Center will spotlight an array of exciting new enterprise and broadcaster solutions, including demonstrations of the following:

Low latency support for StreamShark Events

StreamShark is pleased to announce the first release of Low latency support for the StreamShark Event platform. Make live events more interactive with lower latency streaming and real time chat to bring your event alive.

StreamShark integration with Slack channels A/V live event operations

StreamShark’s Slack integration keeps A/V Live event operations team members in the loop when collaborating on Slack with key metrics and real time statistics / analytics posted to their Slack channels of choice. This pulls live data from a Live Event from StreamShark’s native Real-time Analytics (RTS) system, as well as quality of experience metrics from our integration with PDN/QoE partner Hive Streaming.

CMCD support for StreamShark Event and Live Schedule players and CDNs

The emerging industry standard, Common Media Server Data (CMSD) seeks to define a standard means by which every media server (intermediate and origin) can communicate key data as video is consumed, and have it received and processed consistently by every component in the video workflow. CMCD metrics are now generated and recorded for StreamShark live Events, as well as our Live Schedule system, to deliver greater insights regarding multi-CDN performance and the global end-user experience. 

Improvements to VR and XR support for industry leading headsets (HMD)

StreamShark was instrumental in bringing VR support to the web video player ecosystem, being the key player behind supporting the latest (at the time) WebVR standards. As the WebVR standard has been superceded and sunset, StreamShark has picked up the baton again, and has added support for emerging standards around immersive VR, and refactored the plugin to fully leverage the latest standards including WebXR to ensure continued support of the most common VR headsets in the market.

Book a meeting with StreamShark at NAB

Senior StreamShark leaders will be available at the StreamShark booth, including Founder and CEO James Broberg, and VP of Sales (Americas) Daniel Gatto.If you’d like to schedule a meeting and/or demo with us during Expo Hall Hours, please click here to book. You can also add us to your show planner, here.

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NAB Show 2023 Features New Integrated StreamShark Solutions for Enterprises and Broadcasters https://streamshark.io/blog/nab-show-2023-features-new-integrated-streamshark-solutions-for-enterprises-and-broadcasters/ https://streamshark.io/blog/nab-show-2023-features-new-integrated-streamshark-solutions-for-enterprises-and-broadcasters/#respond Sat, 15 Apr 2023 16:00:00 +0000 https://streamshark.io/?p=116073 This year at NAB, which takes place April 16 – 19 in Las Vegas, StreamShark will feature a number of new  Partnerships and partner integrations to help customers scale their communications organisation wide, stream more securely, and reduce storage and CDN costs whilst maximising stream quality. Featured StreamShark Partners in the StreamShark Booth at NAB Show The StreamShark booth #W4053 at the Las Vegas Convention Center will spotlight an array of exciting new enterprise and broadcaster solutions, including demonstrations of our new partner integrations: Zoom StreamShark has become a Zoom ISV partner and is introducing a turnkey zero-configuration application using Zoom’s Meeting SDK at NAB Show. This app helps enterprises create high-quality interactive meetings, scale them organization-wide, and host meeting recordings. The video feed from the application can then be seamlessly streamed with a single click to StreamShark’s Enterprise Video Platform, with no additional configuration required. EZDRM The StreamShark partnership with EZDRM brings their DRM as a Service (DRMaaS) support to content hosted and delivered by StreamShark. Currently, StreamShark’s Event and Live Scheduler platforms incorporate EZDRM functionality to secure video service delivery of live events, and pre-recorded video streamed “As Live” arranged as a playlist of pre-recorded content streamed similar to a schedule for a live TV channel. V-NOVA & LCEVC StreamShark has integrated with V-NOVA’s LCEVC SDK, and now supports LCEVC for VoD’s encoded and hosted on StreamShark, delivering storage and bandwidth savings to customers. VoDs enhanced with LCEVC allows for the delivery of UHD streams at bandwidth typically used for HD video. StreamShark is participating in the MPEG-5 LCEVC Showcase at NAB23 and will also be demonstrating LCEVC support at the StreamShark booth.  Book a meeting with StreamShark at NAB Senior StreamShark leaders will be available at the StreamShark booth, including Founder and CEO James Broberg, and VP of Sales (Americas) Daniel Gatto. If you’d like to schedule a meeting and/or demo with us during Expo Hall Hours, please click here to book. You can also add us to your show planner, here.

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This year at NAB, which takes place April 16 – 19 in Las Vegas, StreamShark will feature a number of new  Partnerships and partner integrations to help customers scale their communications organisation wide, stream more securely, and reduce storage and CDN costs whilst maximising stream quality.

Featured StreamShark Partners in the StreamShark Booth at NAB Show

The StreamShark booth #W4053 at the Las Vegas Convention Center will spotlight an array of exciting new enterprise and broadcaster solutions, including demonstrations of our new partner integrations:

Zoom

StreamShark has become a Zoom ISV partner and is introducing a turnkey zero-configuration application using Zoom’s Meeting SDK at NAB Show. This app helps enterprises create high-quality interactive meetings, scale them organization-wide, and host meeting recordings. The video feed from the application can then be seamlessly streamed with a single click to StreamShark’s Enterprise Video Platform, with no additional configuration required.

EZDRM

The StreamShark partnership with EZDRM brings their DRM as a Service (DRMaaS) support to content hosted and delivered by StreamShark. Currently, StreamShark’s Event and Live Scheduler platforms incorporate EZDRM functionality to secure video service delivery of live events, and pre-recorded video streamed “As Live” arranged as a playlist of pre-recorded content streamed similar to a schedule for a live TV channel.

V-NOVA & LCEVC

StreamShark has integrated with V-NOVA’s LCEVC SDK, and now supports LCEVC for VoD’s encoded and hosted on StreamShark, delivering storage and bandwidth savings to customers. VoDs enhanced with LCEVC allows for the delivery of UHD streams at bandwidth typically used for HD video. StreamShark is participating in the MPEG-5 LCEVC Showcase at NAB23 and will also be demonstrating LCEVC support at the StreamShark booth. 

Book a meeting with StreamShark at NAB

Senior StreamShark leaders will be available at the StreamShark booth, including Founder and CEO James Broberg, and VP of Sales (Americas) Daniel Gatto.

If you’d like to schedule a meeting and/or demo with us during Expo Hall Hours, please click here to book. You can also add us to your show planner, here.

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StreamShark Teams Up with Zoom to Help Enterprises Create and Scale Interactive Meetings and Unlock Virtual Production Possibilities https://streamshark.io/blog/streamshark-teams-up-with-zoom-to-help-enterprises-create-and-scale-interactive-meetings-and-unlock-virtual-production-possibilities/ Fri, 14 Apr 2023 20:38:21 +0000 https://streamshark.io/?p=116067 Enterprise A/V teams can host interactive meetings within StreamShark and scale and host recordings to unlock HD virtual and hybrid productions. LAS VEGAS, NV / April 14, 2023 / StreamShark, a secure, reliable and scalable enterprise video platform, is announcing that it has become a Zoom ISV partner and is introducing a turnkey zero-configuration application using Zoom’s Meeting SDK at the 2023 NAB Show in Las Vegas, Nevada. This app helps enterprises create high-quality interactive meetings, scale them organization-wide, and host meeting recordings. During and post-pandemic, many enterprises struggled with the pivot to remote and hybrid work. In 2023, this style of work is now standard for many large organizations. Town Halls, All-Hands, and daily meetings, which were previously held (and produced) in person are now hybrid events, with a growing need to capture those participants in-room as well as to add interactive contributions from remote locations while maintaining tight control and high fidelity of event production. Using StreamShark’s app, customers can utilize the familiar Zoom Meeting interface for both desktop and mobile clients When creating a meeting via the StreamShark app, StreamShark customers can select Zoom as the video source, which automatically provisions unique host and participant links. No additional logins or third party accounts are required for StreamShark customers to leverage this capability – the integration is seamless as meeting hosts and participants can access and control the embedded Zoom Meeting with a single click. The video feed from the application can then be seamlessly streamed with a single click to StreamShark’s Enterprise Video Platform, with no additional configuration required. Users can access all existing StreamShark Enterprise features , including reliable and scalable delivery via its global Multi-CDN, peer assisted (PDN) delivery for complex corporate environments, protection and access auditing of a stream via integrated Single-Sign-On (SSO) support, archiving of a Zoom Meeting, storage in the StreamShark VOD system, scheduled replay via StreamShark’s Live Schedule feature, and long lived discoverability and playout via StreamShark’s fully brandable Enterprise Video Homepage and Channels. “We are beyond excited to launch our StreamShark application with Zoom’s Meeting SDK and announce becoming a Zoom ISV Partner,” James Broberg, Founder & CEO, StreamShark. “For me, this feels like the major missing link for so many of our current and prospective Enterprise Video Customers. We have seen it all in the last 3 years, the good and the bad, as under-resourced A/V and UCC staff struggled with the challenges and searched for solutions demanded by their leaders and internal comms teams for our new collective hybrid working style. Homegrown solutions such as manually cropping or capturing participants from video conference feeds and dropping them into professional AV productions for hybrid or remote events no longer cuts it in terms of what leaders of Enterprises, and their employees expect from a high quality remote or cloud based production.” said James Broberg, Founder & CEO, StreamShark. “At StreamShark, we’re always searching for ways to de-risk major remote and hybrid events so that each event is a guaranteed success. StreamShark’s app and partnership with Zoom lets enterprise teams seamlessly provision the interactive elements of an Enterprise event, natively bringing in remote participants and scaling it effectively to their entire global enterprise in a consistent and brandable fashion.” StreamShark’s app with Zoom’s Meeting SDK is the latest feature debuted by StreamShark, as it continues to be one of the most trusted enterprise video platforms in the industry.  Learn more at https://streamshark.io/, or email sales@streamshark.io to schedule a meeting with StreamShark to discuss how the platform can help power your video communication strategy. ABOUT STREAMSHARK StreamShark is the trusted video platform that helps the smartest enterprises scale their communication. Built on a foundation of security and redundancy at every stage, StreamShark offers an end-to-end live and on-demand video streaming service including remote management, engagement analytics and company branded video portals. IT, unified communications and marketing teams at companies with a global reach depend on StreamShark to deliver a reliable and high quality viewer experience. Video with confidence at streamshark.io. Media Contact: Aakanksha Chhikara StreamShark contact@streamshark.io SOURCE: StreamShark

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Enterprise A/V teams can host interactive meetings within StreamShark and scale and host recordings to unlock HD virtual and hybrid productions.

LAS VEGAS, NV / April 14, 2023 / StreamShark, a secure, reliable and scalable enterprise video platform, is announcing that it has become a Zoom ISV partner and is introducing a turnkey zero-configuration application using Zoom’s Meeting SDK at the 2023 NAB Show in Las Vegas, Nevada. This app helps enterprises create high-quality interactive meetings, scale them organization-wide, and host meeting recordings.

During and post-pandemic, many enterprises struggled with the pivot to remote and hybrid work. In 2023, this style of work is now standard for many large organizations. Town Halls, All-Hands, and daily meetings, which were previously held (and produced) in person are now hybrid events, with a growing need to capture those participants in-room as well as to add interactive contributions from remote locations while maintaining tight control and high fidelity of event production.

Using StreamShark’s app, customers can utilize the familiar Zoom Meeting interface for both desktop and mobile clients When creating a meeting via the StreamShark app, StreamShark customers can select Zoom as the video source, which automatically provisions unique host and participant links. No additional logins or third party accounts are required for StreamShark customers to leverage this capability – the integration is seamless as meeting hosts and participants can access and control the embedded Zoom Meeting with a single click.

The video feed from the application can then be seamlessly streamed with a single click to StreamShark’s Enterprise Video Platform, with no additional configuration required. Users can access all existing StreamShark Enterprise features , including reliable and scalable delivery via its global Multi-CDN, peer assisted (PDN) delivery for complex corporate environments, protection and access auditing of a stream via integrated Single-Sign-On (SSO) support, archiving of a Zoom Meeting, storage in the StreamShark VOD system, scheduled replay via StreamShark’s Live Schedule feature, and long lived discoverability and playout via StreamShark’s fully brandable Enterprise Video Homepage and Channels.

“We are beyond excited to launch our StreamShark application with Zoom’s Meeting SDK and announce becoming a Zoom ISV Partner,”

James Broberg, Founder & CEO, StreamShark.

“For me, this feels like the major missing link for so many of our current and prospective Enterprise Video Customers. We have seen it all in the last 3 years, the good and the bad, as under-resourced A/V and UCC staff struggled with the challenges and searched for solutions demanded by their leaders and internal comms teams for our new collective hybrid working style. Homegrown solutions such as manually cropping or capturing participants from video conference feeds and dropping them into professional AV productions for hybrid or remote events no longer cuts it in terms of what leaders of Enterprises, and their employees expect from a high quality remote or cloud based production.” said James Broberg, Founder & CEO, StreamShark.

“At StreamShark, we’re always searching for ways to de-risk major remote and hybrid events so that each event is a guaranteed success. StreamShark’s app and partnership with Zoom lets enterprise teams seamlessly provision the interactive elements of an Enterprise event, natively bringing in remote participants and scaling it effectively to their entire global enterprise in a consistent and brandable fashion.”

StreamShark’s app with Zoom’s Meeting SDK is the latest feature debuted by StreamShark, as it continues to be one of the most trusted enterprise video platforms in the industry. 

Learn more at https://streamshark.io/, or email sales@streamshark.io to schedule a meeting with StreamShark to discuss how the platform can help power your video communication strategy.

ABOUT STREAMSHARK

StreamShark is the trusted video platform that helps the smartest enterprises scale their communication. Built on a foundation of security and redundancy at every stage, StreamShark offers an end-to-end live and on-demand video streaming service including remote management, engagement analytics and company branded video portals. IT, unified communications and marketing teams at companies with a global reach depend on StreamShark to deliver a reliable and high quality viewer experience. Video with confidence at streamshark.io.

Media Contact:

Aakanksha Chhikara

StreamShark

contact@streamshark.io

SOURCE: StreamShark

The post StreamShark Teams Up with Zoom to Help Enterprises Create and Scale Interactive Meetings and Unlock Virtual Production Possibilities appeared first on StreamShark.

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Stop Making your Streaming Partner an Afterthought https://streamshark.io/blog/stop-making-your-streaming-partner-an-afterthought/ https://streamshark.io/blog/stop-making-your-streaming-partner-an-afterthought/#respond Wed, 29 Mar 2023 23:50:41 +0000 https://streamshark.io/?p=116051 Live streaming video is de rigueur in nearly every industry now, because live streams allow speakers and audience members to engage and connect with one another, from anywhere in the world. Live video streaming helps us distribute our major live events, run our meetings in real-time, and enables viewers to engage with both critical work commitments and exciting entertainment content from the comfort of their own homes. The efficiency and accessibility of live streaming video is also certainly why we’re seeing an uptick in hybrid events, which combine both an in-person and online element. (Think: a conference where viewers tune in virtually, but presenters share from a stage.) As the world continues to shift to become even more remote, the need for reliable live streaming platforms will continue to grow.  However, all too frequently, agencies don’t consider their streaming provider in the initial planning stages of a live stream event.  But, if you want a great live stream event, it’s always important to consider three key components of a live streaming platform: reliability, interactivity, and operator friendliness. Real-time reliability First, perhaps the most important consideration of all to make when considering a live streaming platform is the reliability. The expectation and demand of streaming viewers today is Netflix quality video, without any buffering or lag. However, not all streaming platforms can deliver that perfect picture, without delays or glitches. If you want the best, most engaging streaming experience, it’s critical to choose a reliable platform with low-latency capabilities.  A low-latency streaming platform reduces the data to video delay to the sub-five-second range. This allows presenters and audience viewers both to engage with a live streaming event in real-time, which will improve overall experience. Also in terms of reliability, it’s important to consider how your streaming platform deals with live-action delays, glitches, and issues. What troubleshooting capabilities or streaming staff support are available to help an operator during a stream? After all, glitches and feedback delays aren’t only annoying, they can also make it difficult for attendees to understand what’s going on – and for presenters to get their point across.  Or, perhaps the best way to deliver a lag-free “live” stream to your intended audience is to pre-record an event, and distribute the video after editing. There’s no right answer here, only the best answer for your enterprise’s needs or the demands of a particular event. But, no matter how you decide to stream an event, always consider your platform’s reliability, latency, and troubleshooting options, well before the big day. Engagement and interactivity Today, it’s not enough to have a reliable, crystal-clear live stream event. In order to be truly successful, a live streaming platform also needs to provide opportunities for viewers to easily engage with each other and with the content. Another way to think of this is the platform’s interactivity level, in terms of accessibility, viewer engagement, and chat.  In terms of accessibility, it’s important to consider questions like: will the video player cover all the bases, including desktop, mobile, and 360º video? Does this live stream need to be accessed across multiple platforms, like Facebook, YouTube, and Twitch? Or is this an internal event we want recorded and edited for future distribution and reference? With viewer engagement, it’s helpful to consider questions like: how can viewers ask questions or respond to a presenter? How do moderators respond or collect questions? How can the presenter see the viewer’s question? Finally, the third component to audience engagement revolves around the chat box system. Consider: will attendees be able to chat with each other during the event? Are there live chat feeds? Where are the live chat feeds displayed? Is there an option for a unified chat box that pulls chats from multiple destinations available? All of these questions – and their answers – should be considered before choosing a live streaming platform or planning a live stream event. By zeroing in on the interactions you most want attendees to have, you can ensure the most successful streaming event. Operator friendly Finally, one more factor to consider when choosing your streaming video platform or planning a big event is the level of operator friendliness. Live stream operators are under enormous pressure to deliver a pitch-perfect performance every single stream.  In order to take some of the pressure off live stream operators, especially if your enterprise frequently uses live streaming for meetings, events, and conferences, finding an easy-to-use, reliable live streaming platform is key.  And in addition to ease of use, a live streaming platform should also allow the operator control of the streaming event. When operators have complete management of all live streaming settings and analytics like DRM, security, transcoding, instant video archives, real-time stats, and access control, the operator and the event is best set up for success. Live streaming, done right Live streaming is here to stay, but live events can be stressful and unpredictable. Make life easier on your operators, and ensure the best viewing experience possible, by selecting a live streaming platform that’s reliable, interactive, and operator-friendly. 

The post Stop Making your Streaming Partner an Afterthought appeared first on StreamShark.

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Live streaming video is de rigueur in nearly every industry now, because live streams allow speakers and audience members to engage and connect with one another, from anywhere in the world. Live video streaming helps us distribute our major live events, run our meetings in real-time, and enables viewers to engage with both critical work commitments and exciting entertainment content from the comfort of their own homes.

The efficiency and accessibility of live streaming video is also certainly why we’re seeing an uptick in hybrid events, which combine both an in-person and online element. (Think: a conference where viewers tune in virtually, but presenters share from a stage.) As the world continues to shift to become even more remote, the need for reliable live streaming platforms will continue to grow. 

However, all too frequently, agencies don’t consider their streaming provider in the initial planning stages of a live stream event. 

But, if you want a great live stream event, it’s always important to consider three key components of a live streaming platform: reliability, interactivity, and operator friendliness.

Real-time reliability

First, perhaps the most important consideration of all to make when considering a live streaming platform is the reliability.

The expectation and demand of streaming viewers today is Netflix quality video, without any buffering or lag. However, not all streaming platforms can deliver that perfect picture, without delays or glitches. If you want the best, most engaging streaming experience, it’s critical to choose a reliable platform with low-latency capabilities. 

Questions to ask on viewer engagement

A low-latency streaming platform reduces the data to video delay to the sub-five-second range. This allows presenters and audience viewers both to engage with a live streaming event in real-time, which will improve overall experience.

Also in terms of reliability, it’s important to consider how your streaming platform deals with live-action delays, glitches, and issues. What troubleshooting capabilities or streaming staff support are available to help an operator during a stream? After all, glitches and feedback delays aren’t only annoying, they can also make it difficult for attendees to understand what’s going on – and for presenters to get their point across. 

Or, perhaps the best way to deliver a lag-free “live” stream to your intended audience is to pre-record an event, and distribute the video after editing. There’s no right answer here, only the best answer for your enterprise’s needs or the demands of a particular event.

But, no matter how you decide to stream an event, always consider your platform’s reliability, latency, and troubleshooting options, well before the big day.

Engagement and interactivity

Today, it’s not enough to have a reliable, crystal-clear live stream event. In order to be truly successful, a live streaming platform also needs to provide opportunities for viewers to easily engage with each other and with the content. Another way to think of this is the platform’s interactivity level, in terms of accessibility, viewer engagement, and chat. 

Questions to ask on viewer engagement

In terms of accessibility, it’s important to consider questions like: will the video player cover all the bases, including desktop, mobile, and 360º video? Does this live stream need to be accessed across multiple platforms, like Facebook, YouTube, and Twitch? Or is this an internal event we want recorded and edited for future distribution and reference?

With viewer engagement, it’s helpful to consider questions like: how can viewers ask questions or respond to a presenter? How do moderators respond or collect questions? How can the presenter see the viewer’s question?

Finally, the third component to audience engagement revolves around the chat box system. Consider: will attendees be able to chat with each other during the event? Are there live chat feeds? Where are the live chat feeds displayed? Is there an option for a unified chat box that pulls chats from multiple destinations available?

All of these questions – and their answers – should be considered before choosing a live streaming platform or planning a live stream event. By zeroing in on the interactions you most want attendees to have, you can ensure the most successful streaming event.

Operator friendly

Finally, one more factor to consider when choosing your streaming video platform or planning a big event is the level of operator friendliness. Live stream operators are under enormous pressure to deliver a pitch-perfect performance every single stream. 

Questions to ask on operator-friendliness

In order to take some of the pressure off live stream operators, especially if your enterprise frequently uses live streaming for meetings, events, and conferences, finding an easy-to-use, reliable live streaming platform is key. 

And in addition to ease of use, a live streaming platform should also allow the operator control of the streaming event. When operators have complete management of all live streaming settings and analytics like DRM, security, transcoding, instant video archives, real-time stats, and access control, the operator and the event is best set up for success.

Live streaming, done right

Live streaming is here to stay, but live events can be stressful and unpredictable. Make life easier on your operators, and ensure the best viewing experience possible, by selecting a live streaming platform that’s reliable, interactive, and operator-friendly. 

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Meet StreamShark at NAB Show 2023 https://streamshark.io/blog/meet-streamshark-at-nab-show-2023/ https://streamshark.io/blog/meet-streamshark-at-nab-show-2023/#respond Tue, 14 Mar 2023 06:11:55 +0000 https://streamshark.io/?p=116047 StreamShark will be exhibiting at NAB Show in Las Vegas, Nevada from April 16-19. We look forward to meeting you at booth W4053 in the West Hall. NAB Show Demos Come and learn about how StreamShark is helping the smartest enterprises, broadcasters and video agencies stream content flawlessly. Visit the StreamShark team at our booth to: Book a meeting with the StreamShark Team Senior StreamShark leaders will be available at the StreamShark booth, including Founder and CEO James Broberg, and VP of Sales (Americas) Daniel Gatto. If you’d like to schedule a meeting and/or demo with us during Expo Hall Hours, please click here to book. If you would like to connect outside of Exhibit Hall Hours, please email us at info@streamshark.io to secure a meeting slot. Exhibit Hall Hours Sunday, April 16, 2023 | 10:00 AM – 6:00 PM PDT Monday, April 17, 2023 | 9:00 AM – 6:00 PM PDT Tuesday, April 18, 2023 | 9:00 AM – 6:00 PM PDT Wednesday, April 19, 2023 | 9:00 AM – 2:00 PM EDT

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StreamShark will be exhibiting at NAB Show in Las Vegas, Nevada from April 16-19. We look forward to meeting you at booth W4053 in the West Hall.

NAB Show Demos

Come and learn about how StreamShark is helping the smartest enterprises, broadcasters and video agencies stream content flawlessly. Visit the StreamShark team at our booth to:

  • Explore StreamShark’s end-to-end streaming service including remote management, engagement analytics and brandable video portals.
  • Learn about how we leverage partner technology integrations in our workflows.
  • See demos for events with Low latency as well as Enhancements to Accessibility, 360 & VR/AR viewer experiences!

Book a meeting with the StreamShark Team

Senior StreamShark leaders will be available at the StreamShark booth, including Founder and CEO James Broberg, and VP of Sales (Americas) Daniel Gatto.

If you’d like to schedule a meeting and/or demo with us during Expo Hall Hours, please click here to book.

If you would like to connect outside of Exhibit Hall Hours, please email us at info@streamshark.io to secure a meeting slot.

Exhibit Hall Hours

Sunday, April 16, 2023 | 10:00 AM – 6:00 PM PDT

Monday, April 17, 2023 | 9:00 AM – 6:00 PM PDT

Tuesday, April 18, 2023 | 9:00 AM – 6:00 PM PDT

Wednesday, April 19, 2023 | 9:00 AM – 2:00 PM EDT

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Meet StreamShark at Enterprise Connect 2023 https://streamshark.io/blog/meet-streamshark-at-enterprise-connect-2023/ https://streamshark.io/blog/meet-streamshark-at-enterprise-connect-2023/#respond Tue, 07 Feb 2023 02:44:32 +0000 https://streamshark.io/?p=116029 StreamShark will be exhibiting at Enterprise Connect 2023 in Orlando, Florida from March 27-30. We look forward to meeting you at booth 110 within the Expo Hall. Expo Hall Hours Monday, March 27, 2023 3:00 PM – 7:00 PM EDT Tuesday, March 28, 2023 12:00 PM – 6:00 PM EDT Wednesday, March 29, 2023 12:00 PM – 5:00 PM EDT Book a meeting with the StreamShark Team Senior StreamShark leaders will be available at the StreamShark booth, including Founder and CEO James Broberg, and VP of Sales (Americas) Daniel Gatto. If you’d like to schedule a meeting and/or demo with us during Expo Hall Hours, please click here to book. If you would like to connect outside of Expo Hall Hours, please email us at info@streamshark.io to secure a meeting slot.

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StreamShark will be exhibiting at Enterprise Connect 2023 in Orlando, Florida from March 27-30. We look forward to meeting you at booth 110 within the Expo Hall.

Expo Hall Hours

Monday, March 27, 2023 3:00 PM – 7:00 PM EDT

Tuesday, March 28, 2023 12:00 PM – 6:00 PM EDT

Wednesday, March 29, 2023 12:00 PM – 5:00 PM EDT

Book a meeting with the StreamShark Team

Senior StreamShark leaders will be available at the StreamShark booth, including Founder and CEO James Broberg, and VP of Sales (Americas) Daniel Gatto. If you’d like to schedule a meeting and/or demo with us during Expo Hall Hours, please click here to book. If you would like to connect outside of Expo Hall Hours, please email us at info@streamshark.io to secure a meeting slot.

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How to Host a Hybrid Event https://streamshark.io/blog/how-to-host-a-hybrid-event/ https://streamshark.io/blog/how-to-host-a-hybrid-event/#respond Tue, 31 Jan 2023 22:01:28 +0000 https://streamshark.io/?p=116014 Hybrid events are fast becoming the most popular choice for event organizers. Hybrid events work for almost any kind of event, including conferences, trade shows, workshops, town halls, training and onboarding events, celebrations, product launches, expos, and more. Are you ready to host a successful hybrid event? This detailed guide will help answer all of your questions on hybrid events as you plan and host the best event possible. What is a hybrid event? A hybrid event mixes elements of virtual events and in-person events, for a unique, affordable, and effective blend of both. Hybrid events can be hosted in person or live streamed online, and can have onsite attendees, online attendees, or both kinds of participants.  A few examples of hybrid events: A conference with in-person presenters, and all virtual participants A panel of virtual keynote speakers with a small live audience and many virtual participants An in-person audience with an in-person host and virtual presenters What are the benefits of hybrid events? Hybrid events have become an increasingly popular event option for enterprises in every industry, as these unique events offer the advantages of both virtual and in-person events. Hybrid events offer a multitude of benefits for hosts and attendees alike, including: Amplify and diversify your message – hybrid events allow for a single event to include a unique mix of presentations, panels, Q&As, keynotes, breakout sessions, icebreakers, networking sessions, and more. Amplify and diversify your messaging and content delivery. Increase attendance – with hybrid events, anyone with an Internet connection can attend. Create connections – hybrid events give virtual participants the chance to meet one another, mingle, and form relationships. Affordability – hybrid events save hosts from the costs of location rental, attendee transportation, food, energy demands, and other costs. Increased visibility into audience engagement – hybrid events allow for the collection of data and analytics on attendees, so hosts can easily assess audience participation, engagement, and areas for improvement the next go around. What are the key components of a successful hybrid event? The recipe for a successful hybrid event includes clear objectives, thoughtfully planned logistics, an engaging agenda, and a reliable, secure, and easy-to-use live streaming and video-on-demand platform. To start, a successful hybrid event first centers on the question, what is the goal of the event? By deciding on the main objectives of your hybrid event, you’ll gain a clear picture into everything from the types of sessions to host to the key speakers to invite. Next, once you have a clear list of objectives for the event, you can move on to the logistics of the hybrid event or the who, what, where, when, and how? For your event, be sure to consider the optimal date, time of day, and event length. Focus on making the event as seamless to attend and engaging as possible to attendees, and try to avoid conflicts with other major events or meetings. Third, for a successful hybrid event, you need an interactive agenda that will ensure your key content is delivered and audience members are engaged throughout the event. To create a successful agenda, think about what messaging, or information must be delivered and then consider the most engaging way to do this. What kind of experience do you want your event attendees to have? What key takeaways must attendees leave the event with? Finally, perhaps one of the most important but often overlooked pieces to the hybrid event success recipe is the live streaming and video on-demand platform you choose for the event.  Choosing the right live streaming and VOD platform The recent boom of live streaming and VOD platforms has made more hybrid events possible. However, not all live streaming and VOD platforms are created equal. In order to choose the best live streaming and VOD platform to host your hybrid event, be sure to assess your live streaming solution in terms of five components: latency, reliability, security, engagement, and user-friendliness. Adaptive Quality of Experience (QoE) First, a great live streaming platform must offer superior streaming picture quality, delivered adaptively and reliably. Everyone’s attended a hybrid event where feedback delays, glitches, or blurry visuals muddle comprehension, create confusion and detract from the experience.  To skip over this problem, when choosing a live streaming platform for your hybrid event, be sure to seek out a platform that offers adaptable video quality delivery, and measurable quality of experience. This will ensure a clear picture and reduce the possibility of buffering, which will negatively impact the user experience.  Reliability Another important feature to consider when it comes to choosing your live streaming platform for your hybrid event? Reliability. Seek out a product with redundant ingests at every stage with automatic failovers so your event never goes down, and your videos are always reachable.  Additionally, Dual DNS providers create backup networks for your stream, and a Multi CDN (content delivery network) combines multiple CDN providers into a single global network. Finally, be sure to see if the live-streaming platform offers troubleshooting or streaming staff support during a stream to help smooth out any showtime snags. Security Third, when choosing a live-streaming platform for your hybrid event, make sure to consider the security capabilities of the product. Whether you’re sharing sensitive or timely information or want to ensure participant information will be protected, a platform’s security is of the utmost importance.  Seek out a product that is externally audited and is certified to the ISO/IEC27001 (ISO 27001) 2013 Information Security Management System and/or SOC 2 Type 2 standard(s). Another factor to look for is platforms that offer multiple levels of privacy protection, like Single Sign-On and Viewer Management (open-registration or whitelisting viewers), to protect user information. User Engagement The goal of a hybrid event is always to deliver useful, relevant content that drives participant engagement and interaction. While your content is the true source of engagement, your live streaming platform can offer features that encourage audience interaction, like: Embeddable chat box – allow participants to chat with each other […]

The post How to Host a Hybrid Event appeared first on StreamShark.

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Hybrid events are fast becoming the most popular choice for event organizers. Hybrid events work for almost any kind of event, including conferences, trade shows, workshops, town halls, training and onboarding events, celebrations, product launches, expos, and more.

Are you ready to host a successful hybrid event? This detailed guide will help answer all of your questions on hybrid events as you plan and host the best event possible.

What is a hybrid event?

A hybrid event mixes elements of virtual events and in-person events, for a unique, affordable, and effective blend of both. Hybrid events can be hosted in person or live streamed online, and can have onsite attendees, online attendees, or both kinds of participants. 

A few examples of hybrid events:

  • A conference with in-person presenters, and all virtual participants
  • A panel of virtual keynote speakers with a small live audience and many virtual participants
  • An in-person audience with an in-person host and virtual presenters

What are the benefits of hybrid events?

Hybrid events have become an increasingly popular event option for enterprises in every industry, as these unique events offer the advantages of both virtual and in-person events.

Hybrid events offer a multitude of benefits for hosts and attendees alike, including:

  • Amplify and diversify your message – hybrid events allow for a single event to include a unique mix of presentations, panels, Q&As, keynotes, breakout sessions, icebreakers, networking sessions, and more. Amplify and diversify your messaging and content delivery.
  • Increase attendance – with hybrid events, anyone with an Internet connection can attend.
  • Create connections – hybrid events give virtual participants the chance to meet one another, mingle, and form relationships.
  • Affordability – hybrid events save hosts from the costs of location rental, attendee transportation, food, energy demands, and other costs.
  • Increased visibility into audience engagement – hybrid events allow for the collection of data and analytics on attendees, so hosts can easily assess audience participation, engagement, and areas for improvement the next go around.

What are the key components of a successful hybrid event?

The recipe for a successful hybrid event includes clear objectives, thoughtfully planned logistics, an engaging agenda, and a reliable, secure, and easy-to-use live streaming and video-on-demand platform.

To start, a successful hybrid event first centers on the question, what is the goal of the event? By deciding on the main objectives of your hybrid event, you’ll gain a clear picture into everything from the types of sessions to host to the key speakers to invite.

Next, once you have a clear list of objectives for the event, you can move on to the logistics of the hybrid event or the who, what, where, when, and how? For your event, be sure to consider the optimal date, time of day, and event length. Focus on making the event as seamless to attend and engaging as possible to attendees, and try to avoid conflicts with other major events or meetings.

Third, for a successful hybrid event, you need an interactive agenda that will ensure your key content is delivered and audience members are engaged throughout the event. To create a successful agenda, think about what messaging, or information must be delivered and then consider the most engaging way to do this. What kind of experience do you want your event attendees to have? What key takeaways must attendees leave the event with?

Finally, perhaps one of the most important but often overlooked pieces to the hybrid event success recipe is the live streaming and video on-demand platform you choose for the event. 

Choosing the right live streaming and VOD platform

The recent boom of live streaming and VOD platforms has made more hybrid events possible. However, not all live streaming and VOD platforms are created equal. In order to choose the best live streaming and VOD platform to host your hybrid event, be sure to assess your live streaming solution in terms of five components: latency, reliability, security, engagement, and user-friendliness.

Adaptive Quality of Experience (QoE)

First, a great live streaming platform must offer superior streaming picture quality, delivered adaptively and reliably. Everyone’s attended a hybrid event where feedback delays, glitches, or blurry visuals muddle comprehension, create confusion and detract from the experience. 

To skip over this problem, when choosing a live streaming platform for your hybrid event, be sure to seek out a platform that offers adaptable video quality delivery, and measurable quality of experience. This will ensure a clear picture and reduce the possibility of buffering, which will negatively impact the user experience. 

Reliability

Another important feature to consider when it comes to choosing your live streaming platform for your hybrid event? Reliability. Seek out a product with redundant ingests at every stage with automatic failovers so your event never goes down, and your videos are always reachable. 

Additionally, Dual DNS providers create backup networks for your stream, and a Multi CDN (content delivery network) combines multiple CDN providers into a single global network. Finally, be sure to see if the live-streaming platform offers troubleshooting or streaming staff support during a stream to help smooth out any showtime snags.

Security

Third, when choosing a live-streaming platform for your hybrid event, make sure to consider the security capabilities of the product. Whether you’re sharing sensitive or timely information or want to ensure participant information will be protected, a platform’s security is of the utmost importance. 

Seek out a product that is externally audited and is certified to the ISO/IEC27001 (ISO 27001) 2013 Information Security Management System and/or SOC 2 Type 2 standard(s). Another factor to look for is platforms that offer multiple levels of privacy protection, like Single Sign-On and Viewer Management (open-registration or whitelisting viewers), to protect user information.

User Engagement

The goal of a hybrid event is always to deliver useful, relevant content that drives participant engagement and interaction. While your content is the true source of engagement, your live streaming platform can offer features that encourage audience interaction, like:

  • Embeddable chat box – allow participants to chat with each other and ask questions during the event
  • Ask questions – tools for participants to ask (and see their) questions or respond to a presenter
  • Live Highlight Clips – create video clips of key sections of the live stream while live and share or embed these highlight clips independently of the main live stream.
  • Live DVR Rewind – help late participants catch up with a rewind function

User-friendliness

Finally, one more factor to consider when choosing a live streaming platform for your hybrid event is the user-friendliness of the platform. Running a live-streaming hybrid event can be extremely stressful for operators. 

An easy-to-operate live streaming platform should grant the stream operator full control of the streaming event, including monitoring the live stream, security, transcoding, instant video archives, real-time stats, and access control. This control gives the operator confidence that the hybrid event can go off without a hitch.

In addition, consider investing in a live-streaming platform that offers support during the event. That way, if a problem does arise, you (or your host) can rest assured it won’t take away from your event.

The future of hybrid events

As we continue to transition to more remote work, and digital technology makes it easier than ever to connect with colleagues and friends around the globe, the hybrid event will continue to rise in popularity. 

If you’re ready to host a hybrid event, it’s time to consider your live streaming and video-on-demand platform partner.

StreamShark is used by the world’s leading social media platforms, metaverse, and eCommerce organizations as a trusted Video on Demand and live event platform. StreamShark helps users efficiently and reliably manage their live streams, Video on Demand, and enterprise communications.  

Get started with StreamShark 

Learn more at https://streamshark.io/

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